Longinus

Throughout the chapter the author refers to the fact that Longinus greatly stressed the sublime and giving the audience or reader a sublime feeling. He says "we can control our reasoning but the sublime exerts a power which we cannot resist," meaning that if the audience is presented with a feeling of sublimity they will be interested in the literature that is being presented which will stick with them forever. Furthermore, Longinus argues that it is one thing to be a skillfull writer but sublimity hits the audience like "a bolt of lightning," which will adds power to the speaker.